In a precedent video about e-mail marketing I mentioned the term OPT-IN PAGE, but…
WHAT IS AN OPT-IN PAGE AND WHY IS IT SO IMPORTANT?
So, let’s go to the topic of today…
THE OPT-IN PAGE
What is it?
It’s a page where people land after clicking a link, and where they should fill out a form with their informations (THE MOST IMPORTANT IS THEIR E-MAIL).
The link that drives your visitors to your optin page can be placed everywhere (as a botton after an ad, or in the copy of an email, in the description of your videos on youtube etc etc…).
Your aim is TO DRIVE AS TRAFFIC AS POSSIBILE FROM WEB TO YOUR OPT-IN PAGE…
There are a lot of strategies (paid and free) to do this, but we will see it in other video. So, the purpose of an OPTIN PAGE IS TO CONVERT VISITORS INTO SUBSCRIBES of your EMAIL LIST! A good SQUEEZE PAGE (another way to call an optin page) converts 25-50%! An effective optin page is composed by some basilar elements:
1 HEADLINE: the copy of headline should be short and eye grapping
2 SUB HEADLINE: few words about the topic
3 BRAND/LOGO IMAGE
4 VIDEO: you should record a video with your face, it increase the trust of your viewer
5 BULLET POINTS: people LOVE bullets points. List the benefits they could have giving their emails or buying your products
6 CALL TO ACTION: insert a CLEAR and STONG cta (A SIGN UP FORM), people must known what to do!
7 CREDENTIALS: write about you, your story…your journey and your results!
8 TESTIMONIALS: insert testimonies of some clients who bought your products and their results.
I suggest you to use a simple design for your optin page, and request only 2 informations in your sign up form: NAME and EMAIL! More datas you will request, less conversions you will obtain.
To persuade visitors to give their contacts you should use a LEAD MAGNET (the principle of RECIPROCITY: if I give you something, you feel the need to give me something else in back).
The LEAD MAGNET MUST CONTAIN HIGH VALUE CONTENT: for example CHEAT SHEETS, VIDEO, EBOOKS, TEMPLATES SWIPE FILES etc etc…
The OPTIN PAGE is the first step of a FUNNEL
What is a FUNNEL?
It’s a process that helps you to cream off an audiance of visitors that landed in your page, and lives who is really interested of your offer! But this will be the topic of another video.
For today it’s all, I hope that you enjoyed this video Remember to follow me on Facebook, Instagram and Youtube and live a like and a comment! See you next, bye bye P.S. If you want to learn more about me and my online business, book and appointment with me clicking here