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TESTIMONIAL CITYESCAPE

Ecco un’altra testimonianza di una cliente che si è affidata a me per promuovere la sua attività sul web.

Mildred è la titolare di un centro estetico a Milano e, attraverso una campagna pubblicitaria mirata, ha ottenuto diversi contatti in target con i servizi che il suo studio offre!

Vi consiglio di visitare il suo sito e dare un’occhiata alle novità che propone: http://www.cityestetica.it/

Se anche tu hai bisogno di promuovere la tua attività online o desideri una consulenza completamente GRATUITA, fissa un appuntamento con me….

Per farlo CLICCA QUI

A presto

Daniele Ascenzi

Digital Entrepeneur

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HOW TO CRAFT AN EFFECTIVE OPT-IN PAGE

In a precedent video about e-mail marketing I mentioned the term OPT-IN PAGE, but…

WHAT IS AN OPT-IN PAGE AND WHY IS IT SO IMPORTANT?

So, let’s go to the topic of today…

THE OPT-IN PAGE

What is it?

It’s a page where people land after clicking a link, and where they should fill out a form with their informations (THE MOST IMPORTANT IS THEIR E-MAIL).

The link that drives your visitors to your optin page can be placed everywhere (as a botton after an ad, or in the copy of an email, in the description of your videos on youtube etc etc…).

Your aim is TO DRIVE AS TRAFFIC AS POSSIBILE FROM WEB TO YOUR OPT-IN PAGE…

There are a lot of strategies (paid and free) to do this, but we will see it in other video. So, the purpose of an OPTIN PAGE IS TO CONVERT VISITORS INTO SUBSCRIBES of your EMAIL LIST! A good SQUEEZE PAGE (another way to call an optin page) converts 25-50%! An effective optin page is composed by some basilar elements:

1 HEADLINE: the copy of headline should be short and eye grapping

2 SUB HEADLINE: few words about the topic

3 BRAND/LOGO IMAGE

4 VIDEO: you should record a video with your face, it increase the trust of your viewer

5 BULLET POINTS: people LOVE bullets points. List the benefits they could have giving their emails or buying your products

6 CALL TO ACTION: insert a CLEAR and STONG cta (A SIGN UP FORM), people must known what to do!

7 CREDENTIALS: write about you, your story…your journey and your results!

8 TESTIMONIALS: insert testimonies of some clients who bought your products and their results.

I suggest you to use a simple design for your optin page, and request only 2 informations in your sign up form: NAME and EMAIL! More datas you will request, less conversions you will obtain.

To persuade visitors to give their contacts you should use a LEAD MAGNET (the principle of RECIPROCITY: if I give you something, you feel the need to give me something else in back).

The LEAD MAGNET MUST CONTAIN HIGH VALUE CONTENT: for example CHEAT SHEETS, VIDEO, EBOOKS, TEMPLATES SWIPE FILES etc etc…

The OPTIN PAGE is the first step of a FUNNEL

What is a FUNNEL?

It’s a process that helps you to cream off an audiance of visitors that landed in your page, and lives who is really interested of your offer! But this will be the topic of another video.

For today it’s all, I hope that you enjoyed this video Remember to follow me on Facebook, Instagram and Youtube and live a like and a comment! See you next, bye bye P.S. If you want to learn more about me and my online business, book and appointment with me clicking here

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THE IMPORTANCE OF E-MAIL MARKETING

http://www.danieleascenzi.com/youtube

https://www.facebook.com/danieleascenzidigitalentrepreneur

The best way to increase your ROI for your business is to use e-mail marketing. For each dollar that you invest in this powerful tool, you receive back 40 $! Watch this video until the end to discover some secrets about e-mail marketing and why it’s so important for your business!

WHAT IS EMAIL MARKETING?

It’s a follow up cycle that helps you to educate your audience about what you do, about the high value of your content and about the benefits that your customers can have by following you and buying your products!

To start it you need one basil thing…the e-mails of your customers, because otherwise how can they receive your informations?

To catch their e-mails you should use your opt-in page (I will speak about this topic in another video)

HOW CRAFT AN EFFECTIVE EMAIL?

Each e-mail has a structure with which you can”play”, but pay attention to don’t change it too much, because it comes from experiences, studies and tests made by e-mail marketing’s gurus!

So this means that they did many mistakes and learned from them..don’t do the same! I’m telling that you can profit from the experience of someone else wha creates e-mails since years and years!

So I mentioned about a STRUCTURE… You should craft an e-mail in this way:

ATTRACTIVE SUBJECT: An attractive subject is not required that you have to speak about the content of the email, for example it can provide a concept that you will explain inside the email

HEADLINE: This part is a short recap about what the reader will find into the email. Recap means something like a discursive list of what you will explain inside the email

BODY: In this part you will explain the topic of the email. Always remember to do not go in depth with the topic, because email marketing means to create curiosity in your offers otherwise people do not have a reason to move on and buy your product

CALL TO ACTION: This is the part that we can call also HOOK, so the part where with a capturing phrase you stimulate your customer to click on the link, and obviously you have to place the link to your offer. The link could also be a link for another video, or a webinar, this means that the marketing action of your email will not finish with THIS CALL TO ACTION but it will finish with the call to action inside the video.

CLOSING: Always remember to thank your audience for their attention, say hello and remember to follow your channel and to contact you for more details. Inside you mail, for example, you can write about a part of your story…remember, STORYTELLING is a powerful way to connect you with your audience and the beginning of a great relationship with it. But don’t exaggerate to tell your story, because you cook seem like boring. You should write a piece of it and integrate with high value content, but, also in this case, be quiet! The risk is that you provide too much value for free, and you will attract only FREEBIES! For today that’s all folks I wish you a great marketing day and remember to follow me and leave a like and a comment to this video

P.S. Do you Want a $497 worth training on Online Marketing FOR FREE ? I don’t know how long it will remain free so, click on this link now !

http://www.danieleascenzi.com/freewebinar

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NON ARRENDERTI MAI

Never give up, it is usually the last key in the deck to open the door!

Bisogna essere PERSEVERANTI…bisogna inseguire i propri sogni con determinazione!
Io ho un progetto e lo voglio condividere con TE!!!

https://danyascenzi.clickfunnels.com/optin-collezione

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3 TECNICHE DI PERSUASIONE

Ciao!
In questo video vi insegno 3 tecniche di persuasione da utilizzare durante gli appuntamenti con i vostri prospects (sia online che offline).
Nel programma del corso di MARKETING ONLINE APPLICATO AL NETWORK MARKETING ci sono molte altre cosine interessanti da imparare!
Per saperne di più sul corso cliccate qui
https://danyascenzi.clickfunnels.com/optin-collezione

Al prossimo post!

Buon week end

Dany

 

 

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LA DETERMINAZIONE

https://www.facebook.com/danieleascenzidigitalentrepreneur
http://www.danieleascenzi.com/youtube

LA DETERMINAZIONE

Ciao a tutti…
non si potevano usare parole migliori per descrivere la DETERMINAZIONE!
Quando sei ben focalizzato su un obiettivo NIENTE ti deve distrarre, il tuo unico compito è quello di rimanere concentrato nel continuare a perseguire quell’obiettivo…E devi essere veramente DETERMINATO nel farlo!
Solo così potrai DECOLLARE!

“QUANDO TUTTO SEMBRA ANDARE CONTRO DI TE, RICORDATI CHE L’AEREO DECOLLA CONTRO VENTO, E NON CON ESSO! ”

Cit. Henry Ford

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5 STRATEGIE DA UTILIZZARE SU FACEBOOK PER…

https://www.youtube.com/channel/UCda3NMjXSd3g0lFud6FQflQ
https://www.facebook.com/danieleascenzidigitalentrepreneur/

Ciao!
Era da qualche giorno che non pubblicavo un nuovo video…
Il motivo è che sono stato impegnato con i preparativi per il lancio del mio nuovo progetto!
In questo video ti svelerò 5 strategie FREE Facebook da utilizzare per aumentare il numero dei tuoi potenziali prospects!
Ed è solo una piccola parte di ciò che imparerai nel mio corso di formazione sul MARKETING ONLINE APPLICATO AL NETWORK MARKETING!!!
Per saperne di più clicca sul link qui sotto e scopri di cosa si tratta!

http://www.danieleascenzi.com/businessopportunity

 

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PERCHÉ È IMPORTANTE ASCOLTARE

 

Ciao!

Ti è capitato di notare, al termine di un appuntamento, la faccia attonita e persa del tuo interlocutore?

Beh, questo succede quando innondiamo il nostro ospite di troppe informazioni, spesso al momento anche inutili!

In questo video ti svelerò una strategia da utilizzare per non incappare in questo errore!

Al prossimo video
Dany

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COME UTILIZZARE IL CONCETTO DI “TIMING” NEL NETWORK MARKETING

Ciao!

Quante volte alla fine di un appuntamento vi siete sentiti dire “MA IO NON HO TEMPO PER QUESTO….”?!

Questa è una delle obiezioni più comuni utilizzata dalle persone…

Bene, in questo video vi spiegherò come superarla!
Aspetto come sempre un vostro commento…

Al prossimo video
Dany